THE COMPANY: Bradshaw International is a leading marketer of kitchenware products. The company was formed in 1969 as an importer of seasonal housewares and quickly developed a reputation with customers for marketing quality products at competitive prices while maintaining excellent service levels.
| THE BRAND: The Good Cook™ brand was launched in 1987, with an operating philosophy of incorporating quality, value and service into every product. The philosophy has helped the company achieve the number one market-share position for kitchen tools and gadgets in the grocery trade. Bradshaw also markets bakeware, cookware, food storage and tabletop products under its Good Cook brand. |  |
In an effort to add value to customers' kitchenware aisles and build the Good Cook brand, Bradshaw International updated the brand's logo, packaging and merchandising vehicles - and began rolling out the new program in January, 2001 with full distribution scheduled by year end. The result is a more contemporary, upscale image, and a consistent powerful presentation at retail.
| DISTRIBUTION: The Good Cook brand has captured 43% of the market in drug and grocery stores, far ahead of all other brands in the market. Good Cook Kitchenware products are distributed in over 30,000 U.S. retail store outlets. |  |
HEADQUARTERS: Bradshaw International is based in Rancho Cucamonga, California with offices and a showroom in Hong Kong.
