BRADSHAW REINVENTS CATEGORY WITH GOOD COOK® ORBI™ SAFECUT OPENER
Who Knew a Can Opener Could Be So Much Fun?

CHICAGO (March 12, 2006) — Bradshaw International, the leading supplier of kitchenware, proudly announces the introduction of their new Good Cook Orbi™ SafeCut Can Opener. The innovative Orbi is the ultimate can opener. It takes the benefits of SafeCut technology and integrates it into a compact design that’s so comfortable and fun to use, you’ll wish everything came in cans!

Innovative, Ergonomic Design
The Orbi’s user-friendly design aligns your hands in a comfortable, relaxed position that minimizes the strength needed to operate and eliminates the awkwardness, stress and strain usually associated with other can openers. It’s ideal for those with limited dexterity.

Safety First Features
The Orbi’s SafeCut cutting wheel penetrates the bead of the can, leaving both the can and lid edges smooth – no sharp edges. In addition, the cutting mechanism never touches the food and the lid doesn’t fall into the can, thus reducing the risk of cross-contamination.

Bradshaw recognized a need in the market that was not being met by traditional mechanical can openers. “We created the Orbi SafeCut Can Opener in response to consumer’s growing demand for safer, ergonomic, compact kitchen gadgets,” said Troy Schuler, Vice President of Product Development for Bradshaw International. “Consumers tell us that it’s the easiest can opener they’ve ever used.”

The new Orbi SafeCut Can Opener features:
• Patented SafeCut™ technology ensures no sharp edges
• Cutting mechanism never touches the food and the lid doesn’t fall into the can – thus preventing cross contamination
• Easy-to-use top mount design provides better control and balance
• Comfortable, ergonomic soft-touch handle and turning knob feels great in the hands
• Compact, space-saving design for convenient storage
• Even opens pop-top cans

The Good Cook Orbi SafeCut Can Opener is currently available at Bed Bath & Beyond, Sur la Table, and Cooking.com for a suggested retail price of $15.99.

Bradshaw International, headquartered in Rancho Cucamonga, CA, markets a wide assortment of kitchen tools, gadgets, bakeware, cookware, food storage and tabletop products. Marketed under the Good Cook™ brand name, Bradshaw maintains the number one market share for kitchenware in grocery stores, currently distributing in more than 35,000 retail store outlets in North America, New Zealand and Australia. For more information about Good Cook, its products and to find Good Cook retailers, consumers may visit goodcook.com or call 800-421-6290.